BRAND Viagra
CLIENT Graffiti PR
EVENT TYPE Standing cocktail; Product Launch
WHEN October 2014
WAVES Bucharest National Theater, Studio Hall
PARTICIPANTS 300 people, partners and internal public
BRIEF Integrated deployment solution for the event
CHALLANGE Attracting the public attention, doctors and pharmacists on the impact that erectile dysfunction has in the lives of couples and over 35 year-old men's mental state
SOLUTION Production and staging of a theatre play that addresses erectile dysfunction from the perspective of a couple
DELIVERABLES Integrated project management; Location scouting; Catering; Video mapping; Theatre play production; Event set-up including 3D simulations of the event space; Truss; Branding and communication materials; Event logistics; Personal