CHAMPIONSHIP OF STORIES
BRAND Paranix
CLIENT Graffiti PR
EVENT TYPE Educational Caravan
WHEN June 2016
WHERE 140 educational units; Bucharest - Iasi - Timisoara - Cluj
PARTICIPANTS 3,000 people
PROJECT DESCRIPTION The Paranix Stories Championship is a program addressed to schools and kindergartens with the objective of informing the children, their teachers and parents about preventive measures and treatment against lice
BRIEF Integrated deployment solution for the campaign
DELIVERABLES Integrated project management; Logistics; Branding and communication materials