NISSAN X-TRAIL LAUNCH
BRAND Nissan
CLIENT Graffiti PR
EVENT TYPE Roadshow; Test drive
WHEN August 2014
WHERE Balvanyos, Covasna
PARTICIPANTS 50 people; Specialized press; Potential B2B customers
BRIEF Integrated solution implementation activities teambulding
DELIVERABLES Roadbook development; Teambuilding activities; Project management; Event logistics; Branding and communication materials