BRAND Capreno
CLIENT Bayer
EVENT TYPE Product launch
WHEN February 2017
WHERE Poiana Brasov
PARTICIPANTS 300 farmers
BRIEF For the postemergence segment in maize culture, Bayer has launched a novel product in fighting against annual monocotyledonous and dicotyledonous weeds: herbicide Capreno 547 SC which provides long-lasting protection against weeds that may appear after application.
DELIVERABLES Project management, logistics and branding materials