BRAND Bayer
CLIENT Bayer
EVENT TYPE Agricultural Event
WHEN September 2017
WHERE Orezu - Ialomita
PARTICIPANTS 600-900 people
BRIEF Corn Day is a traditional event for Romanian farmers in which participants present their results of harvests from corn crops. 2017 was a year of record yields, a year in which a quarter of hybrids exceed the threshold of 13 tonnes per non-irrigated hectare.
DELIVERABLES project management, logistics and branding materials