BRAND UniCredit Bank
CLIENT Graffiti PR
EVENT TYPE Product Launch
WHEN May 2018
WHERE Royal Hall, Romanian National Art Museum, Bucharest
PARTICIPANTS 400 people
BRIEF Banking digitalization is a process of continuous development, sometimes however banks are looking for an element of technological differentiation. Sophia, the humanoid robot created by Hanson Robotics, received the first credit card of a user with artificial intelligence at the Upgrade event organized by UniCredit Bank, and the host was George Buhnici.
DELIVERABLES event management, production

Project video