BRAND UniCredit
CLIENT Graffiti PR
EVENT TYPE Product Launch
WHEN November 2018
WHERE Face Social Events, Bucharest
PARTICIPANTS 500 people
BRIEF Unicredit Visa Infinite Miles & More was the product launch a brand new black card, which offers the premium clients of the bank a number of advantages in the form of a concept built around infinite ideas and infinite experiences. The event aimed to improve and strengthen the business relationship between the bank and the top clients, which was built through the atypical presentation of a new product by offering a unique experience at the event and direct interaction.
DELIVERABLES Project management, production.