BRAND Bayer
CLIENT Bayer
EVENT TYPE Agro Caravan
WHEN May-July 2019
WHERE Caracal - Olt, Insuratei - Braila, Comlosu Mic - Bihor, Marghita - Bihor, Zarnesti - Neamt, Targu Secuiesc - Covasna
PARTICIPANTS 3ooo people
BRIEF Bayer Agro Arena is the annual caravan dedicated to farmers, which takes place in the most important agricultural areas of the country. Within it, the Bayer specialists present the company’s products, solutions and recommendations as well as treatment plans designed for each region's specific issues. Bayer Agro Arena is at the moment a unique event in Romania, by its magnitude and scale, but also its utility.
DELIVERABLES project management, logistics, event production and implementation