BRAND Dacia
CLIENT Graffiti PR
EVENT TYPE Auto Event
WHEN September 2018
WHERE Herastrau Park, Bucharest
PARTICIPANTS 10.000 people
BRIEF 2018 marked for Dacia the 50th anniversary since the production of the first cars at Pitesti factory, celebrating the most famous and loved Romanian car brand. To highlight this moment, the 10.000 participants had the opportunity to see and test various cars and to enjoy the Dacia car parade, including models from its beginning and nowadays, all accompanied by the most famous Romanian singers and artists.
DELIVERABLES Project management and production.