BRAND Petrom
CLIENT Graffiti BBDO
EVENT TYPE Tree planting volunteer campaign
WHEN 2012, 2013, 2016
WHERE 140 educational units Moinesti - Roata de Jos - Lesmir - Moreni - Valea Calugareasca - Boldesti
PARTICIPANTS 3,000 volunteers
PROJECT DESCRIPTION The plantations pertaining to Andrei's Country focused on protecting communities against extreme weather conditions (heavy snow, landslides) but also on involving the particular communities in volunteering activities.
BRIEF Integrated implementation solution
DELIVERABLES Integrated project management; Logistics; Catering; Truss; Branding and communication materials; Branded equipment; Implementation team; 20ha forested, 100,000 saplings