ANDREI’S COUNTRY RELAUNCH
BRAND Petrom
CLIENT Graffiti PR
EVENT TYPE Press Conference
WHEN November 2013
WHERE Petrom City, Bucharest
PARTICIPANTS 100 people; Internal public; Press; Stakeholders
BRIEF Integrated implementation solution
PROJECT DESCRIPTION The relaunch of Andrei's Country platform is perhaps one of the most beautiful projects we had the chance to work. During the event, participants were invited on a trip to Romania's Andrei's coutry, a Romania that is better every day. All elements of the event, from decor construction - where we used natural grass and flowers, the catering - finger food in picnic baskets, helped create an unforgettable experience.
DELIVERABLES Integrated project management; Logistics; Scenography and decor; Catering; Truss; Branding and communication materials; Branded equipment; Implementation team