BRAND Bayer
CLIENT Graffiti BBDO
EVENT TYPE Agricultural Caravan
WHEN May-June 2015-2016
WHERE Insuratei - Caracal - Carpinis - Marghita - TCE3Brazi - Tg Secuiesc
PARTICIPANTS 400-600 farmers / event
PROJECT DESCRIPTION The caravan is held every year in the most important agricultural sites in Romania in order to present to farmers the benefits on crops treated with Bayer vs untreated crops
BRIEF Implementation solution for the caravan
DELIVERABLES Project management; Event logistics; Set-up event; Catering; Branding and communication materials; Production of exhibition stands