BRAND Petrom
CLIENT Graffiti PR
EVENT TYPE Sporting Event
WHEN May 2018
WHERE Constitution Square, Bucharest
PARTICIPANTS 500 people
BRIEF Gold Sponsor of one of the biggest sports events from Bucharest, Bucharest Half Marathon, OMV Petrom brought more than 500 runners to the start line, OMV Petrom employees. Their presence in Constitutiei Square comprised not only in a dedicated zone for the company’s employees where they could hydrate or relax by having a massage after the race, but also in activities for the public, such as contests that challenged the participants to physical activities or the live transmission of the whole race during the event.
DELIVERABLES Event management, logistics, branding materials