MERCEDES A CLASS LAUNCH IN ROMANIA
BRAND Mercedes
CLIENT Proximity
EVENT TYPE Auto launch, Caravan
WHEN September - October 2012
WHERE Bucuresti - Constanta - Iasi - Timisoara - Cluj
PARTICIPANTS 3,000 people, competition visitors
BRIEF Implementation solution for a 5 city caravan
DELIVERABLES Project management; Event logistics; Event set-up; Catering; Branding and communication materials; Truss