BRAND Gillette
EVENT TYPE Caravan
WHEN August-October 2016
WHERE Bascov - Jucu - Moldova Noua - Padureni
PARTICIPANTS 2000 people
BRIEF Integrated deployment solution for the event
PROJECT DESCRIPTION The rural environment is an important source of talent for the Romanian football. 4 out of 10 Romanian footballers that get selected to play in the national football team come from outside big cities. However, as talented young people in rural areas are less likely to be noticed during their junior years, Gillette and the Romanian Football Federation have joined forces to launch "Performance is the Future", a scouting initiative unfolded in the Romanian coutryside
DELIVERABLES Integrated project management; Logistics; Branding materials; Human Resources (promoters, implementation team)