BRAND Aquafresh, Paradontax, Sensodyne
CLIENT Graffiti PR
EVENT TYPE Educational caravan
WHEN June-August 2016
WHERE Bucharest, Craiova, Iasi, Constanta, Cluj, Timisoara, Brasov, Sibiu
PARTICIPANTS 50,000 people
PROJECT DESCRIPTION Smile Romania is a platform that promotes the importance of oral health. Supported by Aquafresh, Sensodyne and Parodontax , the campaign aims to provide solutions and educational programs to improve oral health among the population of Romania
BRIEF Integrated deployment solution for the campaign
DELIVERABLES Integrated project management; Logistics; Scenography; 3D simulations of event space; Branding materials; Implementation team